According to Flurry mobile consumers spend about 2 hours and 42 minutes on their mobile device each day. Of that time 86% percent is spent using apps and only 14% on the mobile web, continuing the trend of mobile apps triumph from 2013.
Even though we are not always aware of it, Data visualization is influencing our everyday life more and more. Our brains are made to easily process visual data, which we cannot say for complicated spreadsheets and reports. Raw data is monotonous and very often difficult to understand. By presenting data in a visually appealing way we are making it easier to read and also provide a possibility to uncover surprising patterns and observations that wouldn't be apparent from looking at stats alone. To begin visualizing your data you need a right peace of software.
In today’s era of information, a lot of companies are competing to deliver the best data visualization tool. Tableau has been the leader of this market for quite a while as they were the first to introduce a data visualization tool and, of course, many users still considered it to be the best tool in this area today. The ease at which Tableau’s tool can be used is hardly comparable to any other product in the Data Visualization world. Microsoft BI tool called Power Bi is swiftly catching up with Tableau, and is becoming their biggest competitor on the market.
Comparing to cloud computing, on-premises computing can be expensive. You need to buy the right hardware and the software, have the people to maintain and keep everything up to date and there are also other expenses, like electric power, real estate costs etc. Comparing to that, Cloud solutions are accessed online and usually hosted by a third-party vendor. The second difference between them is the “pay as you go” or on-demand usage service model comparing to the traditional upfront capital expenditure, as it is the case with on-premises computing.
Imagine all the software a company uses today in everyday business:
- ERP for operations
- CRM solution for sales
- Outlook for email
- Skype for communication
- Excel for spreadsheets etc.
Now image a system that unifies all of these applications into a single cloud based solution. That is right - Microsoft Dynamics 365 offers this and much more in an intelligent cloud platform that combines ERP and CRM.
After discussing the proper use of available resources, we can dive into explaining major differences between buyers, customers, and advocates. But, first, it is important to outline the fact that before putting any effort in marketing and sales, you have to be sure your products or services really serve the needs of your customers. No marketing and sales strategies and tactics can bring revenues if your product doesn’t provide the needed quality, ease of use, and an empowering customer experience.
Well organized, attractive looking online store will attract buyers, and you will sell products. But, what you don’t want is to attract one time buyers only. You want satisfied customers who will return to buy more, and become advocates for your online store. You want to spread their story, their satisfaction with your products, and attract even more loyal customers. So, take care your products are worth both your and your customer’s effort.
There are three different stages that your buyer will go through if your eCommerce implements a successful Account Based Marketing strategy:
- Stage one: Buyer
- Stage two: Customer
- Stage three: Advocate...
Choosing the right metric for measuring the results of your marketing efforts is easy, but if your choice falls on leads, you are probably on the wrong track. The main task of marketing teams in eCommerce is to generate leads, and provide new opportunities for sales. There is a catch here. Leads are not making money, accounts are!
The key metric for Account Based Marketing is revenue. Moving the focus from leads to accounts, the company will grow revenue from new sales, and generate more revenue from existing customers. Account Based Marketing has the power to transform the organization of your marketing and sales.
Both B2B and B2C companies need Account Based Marketing
Numbers are the best in supporting this claim...
One question, two possible answers, the everlasting dilemma. Why is it so hard to choose the one among only two options? Both hosted and custom eCommerce solutions have their pros and cons. And explaining them requires answering some questions. So, let’s first start with asking:
- What is the size of your business?
- What is your budget for investing in the development of your online store?
- How many different products you want to sell in your online store?
- How many people work for your company, to support the online sales process?
- How complex your online store will be, and do you have specific requirements for customized options and features?
- Do you implement an omnichannel approach with different locations and complex inventory?
- How skilled are you, in the means of web design and web programming?
Of course, there can be a lot more questions to prepare you for thinking about your business in a way that will lead you to the right decision, and smart choice of the ideal eCommerce platform.
Let’s now try to answer these questions, and try to suggest the right choice in different situations...
We at CERAiT Inc. focus on assisting businesses in being more effective, innovative and profitable through the power of advanced, business intelligence based software and media solutions. Our approach is driven by delivering significant business benefits in shortest possible time frame as we build long term partnerships with our clients.