cerait blog

What is Big data and How it can be used

Big data has been very popular during the last year, and that is a trend that is likely to continue. The term itself is appearing everywhere – social networks, blogs and news portals. But what is it all about?

Predictive Analytics in The Cloud

Predictive analytics in the cloud is becoming mainstream, with broader and accelerating adoption. We can say this based on recently completed Predictive Analytics in the Cloud Research, from Information-management.com

You can download the full report from the Information Management white paper library, but in this month’s column I thought I would highlight a few interesting results.

Your Business Focus: iOS vs Android

Few different researches are showing us that the purchase and usage behavior of consumers on each mobile operating system is different.

If you didn't know until now, here are some facts:

Bad Big Data and How to Avoid it

For the very beginning, we should be aware that the most powerful analytical tools are only as good as the data they crunch.

This means that intelligence built on bad data can be worse than no analysis at all. That's maybe surprising, but it's a fact.

It's not rare case that lots of companies make important decisions or formulate strategic objectives with full knowledge of facts that their data is flawed or incomplete.

Benefits and Disadvantages of Cross-Platform Mobile Apps

As a business owner, you would want to have an mobile application which is adaptable on various platforms so people can use it on the go, wherever they go, however they go. Two most popular mobile platforms today are iOS and Android. Also, you should always keep in mind that developing an application for BlackBerry and Windows mobile is also worth thinking.

Email marketing stats for mobiles [infographic]

Source:infographiclist.com

The Power of Predictive Analytics

As you are well aware, the business world has gone through some of the most rapid changes within the last few years. Of course, it’s not easy to keep up with the ever-changing business intelligence world.

But with the advent of digital marketing and online analytics, companies now have possibility to learn more about their customers than ever before. In fact, it’s been reported that 90% of the world’s data has been created within the last two years alone.

Big Data Analytics and Customer Behavior

Did you know that measuring actual customer behavior instead of behavioral intent can dramatically increase your marketing effectiveness?

If you're trying to understand your customers' behaviors, probably the last people you should ask are your customers.

The Emergence Of Native Ads On Mobiles

We are in the post-PC era. Really soon, billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

Important Big Data Trends

In this article, we are going to mention few big data trends for which we believe are important.

We've noticed the rise of easy access to inexpensive analytic tools lately, just like probably you did as well. This gives us a questions we should think about: Will this require from you to rethink your business model? The progress of technology will enable you to redesign how, where and how often you capture customer data. That's reality. We all have a choice in this and we are not the victim of what data others tell us is available.