We are in the post-PC era. Really soon, billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
In this article, we are going to mention few big data trends for which we believe are important.
We've noticed the rise of easy access to inexpensive analytic tools lately, just like probably you did as well. This gives us a questions we should think about: Will this require from you to rethink your business model? The progress of technology will enable you to redesign how, where and how often you capture customer data. That's reality. We all have a choice in this and we are not the victim of what data others tell us is available.
Marketing to women is a massive and growing industry. However, it doesn’t appear to have hit the world of mobile marketing in any really big way yet. But this will be changed soon.
It's a really big question why are app developers not marketing to women more.
As soon as marketers see the latest research from Apsalar, that’s certainly about to change.
We all know that social networks like Facebook, Twitter and LinkedIn are daily destinations for millions of people.
Great thing about marketing on those networks is that their ad products offer targeting according to specific demographics, social connections, interests, and habits.
As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.
BusinessInsider.com did the analyze of social media advertising and where it is heading.
The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.
This is really important question to think about.
In 2010, mobile commerce took part with only 3% of e-commerce. But, by the end of last year's holiday shopping season, that number had risen to 11%.
It's a fact that mobile users today carry mobile devices everywhere they go. They are already using their phones to redeem coupons, research products, or pay for things online and offline. This became something completely normal.
With mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. This is something very important.
We at CERAiT Inc. focus on assisting businesses in being more effective, innovative and profitable through the power of advanced, business intelligence based software and media solutions. Our approach is driven by delivering significant business benefits in shortest possible time frame as we build long term partnerships with our clients.