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cerait blog

How To Calculate ROI for Mobile Stores?

Mon, 06/13/2016 - 15:23 -- admin
Mobile Store Customer CLV

It is well known that in today’s overcrowded global market, the biggest challenge is to sell your product or service. Many people are capable of producing fine products, but not all of them are good at selling them successfully. And that is the key to a successful business. The evolution of sales started centuries ago, but real diversification of sales channels exploded during the 20th century. From traditional retail sales, over direct sales, B2C and B2B sales, telesales, marketers have been struggling to find the best way to acquire customers for their products or services. Internet brought new opportunities and dramatic changes for the world of sales. That’s how we got eCommerce. But what is the next step that perfectly follows and undergoes the habits of modern humans from 21st century? Yes, you’re right. It is Mobile Commerce, which in fact is, Online Commerce optimized for mobile devices.
 

Free Online Test Tools to Check Your Website Mobile Readiness

Fri, 04/22/2016 - 12:09 -- admin

You most likely know that Google is now using mobile-friendliness as a significant ranking factor. Websites that are not properly optimized for mobile devices will achieve lower rankings in mobile search results; and this is no small matter, given that mobile internet usage has now overtaken desktop usage.

If you’re still unsure to whether or not your site is mobile-friendly, here are 3 online tests you can use to determine the mobile-friendliness of your site.

Data Mining for Predictive Social Network Analysis

Thu, 11/26/2015 - 15:55 -- admin

Given this enormous volume of social media data, analysts have come to recognize Twitter as a virtual treasure trove of information for data mining, social network analysis, and information for sensing public opinion trends and groundswells of support for (or opposition to) various political and social initiatives. Twitter Trend Topics in particular are becoming increasingly recognized as a valuable proxy for measuring public opinion.

This article describes the techniques author employed for a proof-of-concept that effectively analyzed Twitter Trend Topics to predict, as a sample test case, regional voting patterns in the 2014 Brazilian presidential election.

AUTHOR: Elder Santos

Predictive Analytics in The Cloud

Fri, 11/29/2013 - 13:27 -- admin

Predictive analytics in the cloud is becoming mainstream, with broader and accelerating adoption. We can say this based on recently completed Predictive Analytics in the Cloud Research, from Information-management.com

You can download the full report  from the Information Management white paper library, but in this month’s column I thought I would highlight a few interesting results.

Bad Big Data and How to Avoid it

Fri, 09/20/2013 - 13:31 -- admin

For the very beginning, we should be aware that the most powerful analytical tools are only as good as the data they crunch.

This means that intelligence built on bad data can be worse than no analysis at all. That's maybe surprising, but it's a fact.

It's not rare case that lots of companies make important decisions or formulate strategic objectives with full knowledge of facts that their data is flawed or incomplete.

Benefits and Disadvantages of Cross-Platform Mobile Apps

Thu, 09/12/2013 - 20:14 -- admin

As a business owner, you would want to have an mobile application which is adaptable on various platforms so people can use it on the go, wherever they go, however they go. Two most popular mobile platforms today are iOS and Android. Also, you should always keep in mind that developing an application for BlackBerry and Windows mobile is also worth thinking.

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