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cerait blog

Social Media Marketing Potential

Thu, 05/30/2013 - 15:22 -- admin

We all know that social networks like Facebook, Twitter and LinkedIn are daily destinations for millions of people.

Great thing about marketing on those networks is that their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.

BusinessInsider.com did the analyze of social media advertising and where it is heading.

Big Data Basics

Thu, 05/16/2013 - 14:17 -- admin

The term big data is becoming more and more popular and spread everywhere around us. The usage of these two words in any context draws attention from executives to data scientists and business users in organizations of any size.

While there are many definitions for big data, we offer you a simple definition: Big data can be defined as data that cannot be processed using traditional data processing techniques due to its characteristics and complexity.

To understand better what big data really is, we'll first explore the different categories of big data. So, there are:

The Growth of Mobile Commerce

Thu, 05/09/2013 - 14:17 -- admin

The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.

 

This is really important question to think about.

 

In 2010, mobile commerce took part with only 3% of e-commerce. But, by the end of last year's holiday shopping season, that number had risen to 11%.

Big Value in Big Data

Thu, 05/02/2013 - 12:22 -- admin

Wikipedia defines big data as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, storage, search, sharing, analysis and visualization.”

Predictive Analytics Introduction

Thu, 04/11/2013 - 12:22 -- admin

Companies have spent many years building enterprise data warehouses and using business intelligence (BI) tools to report on the business. But predictive analytics is different. Advanced statistical, data mining, and machine learning algorithms dig deeper to find patterns that traditional BI tools may not reveal.

Mobile Commerce Growth

Thu, 04/04/2013 - 12:22 -- admin

It's a fact that mobile users today carry mobile devices everywhere they go. They are already using their phones to redeem coupons, research products, or pay for things online and offline. This became something completely normal.

With mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. This is something very important.
 

Business In The Cloud

Thu, 03/28/2013 - 11:05 -- admin

Cloud computing provided to companies a new way to improve the effectiveness of business processes and the outcomes of their efforts.

In the last five years more and more companies have embraced the practice of renting access to the applications and technology they need when they need them. No matter is it about marketing, customer service, human resources, sales or finance.

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About Us

We at CERAiT Inc. focus on assisting businesses in being more effective, innovative and profitable through the power of advanced, business intelligence based software and media solutions. Our approach is driven by delivering significant business benefits in shortest possible time frame as we build long term partnerships with our clients.

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