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cerait blog

Big Data Basics

Thu, 05/16/2013 - 14:17 -- admin

The term big data is becoming more and more popular and spread everywhere around us. The usage of these two words in any context draws attention from executives to data scientists and business users in organizations of any size.

While there are many definitions for big data, we offer you a simple definition: Big data can be defined as data that cannot be processed using traditional data processing techniques due to its characteristics and complexity.

To understand better what big data really is, we'll first explore the different categories of big data. So, there are:

The Growth of Mobile Commerce

Thu, 05/09/2013 - 14:17 -- admin

The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.

 

This is really important question to think about.

 

In 2010, mobile commerce took part with only 3% of e-commerce. But, by the end of last year's holiday shopping season, that number had risen to 11%.

Big Value in Big Data

Thu, 05/02/2013 - 12:22 -- admin

Wikipedia defines big data as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, storage, search, sharing, analysis and visualization.”

Predictive Analytics Introduction

Thu, 04/11/2013 - 12:22 -- admin

Companies have spent many years building enterprise data warehouses and using business intelligence (BI) tools to report on the business. But predictive analytics is different. Advanced statistical, data mining, and machine learning algorithms dig deeper to find patterns that traditional BI tools may not reveal.

Mobile Commerce Growth

Thu, 04/04/2013 - 12:22 -- admin

It's a fact that mobile users today carry mobile devices everywhere they go. They are already using their phones to redeem coupons, research products, or pay for things online and offline. This became something completely normal.

With mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. This is something very important.
 

Business In The Cloud

Thu, 03/28/2013 - 11:05 -- admin

Cloud computing provided to companies a new way to improve the effectiveness of business processes and the outcomes of their efforts.

In the last five years more and more companies have embraced the practice of renting access to the applications and technology they need when they need them. No matter is it about marketing, customer service, human resources, sales or finance.

Mobile Business Intelligence Introduction

Thu, 03/21/2013 - 12:22 -- admin

Mobile business intelligence (BI) represents the ability to access business-critical information on any mobile device, such as a smartphone or tablet. Due to massive improvements to mobile technology in the past few years, the idea of mobile BI just recently became interesting.

Mobile BI offers a lot of advantages for companies. Accessing business-critical data whenever you want is the most important advantage here. Unlike traditional BI tools, mobile BI is accessible outside company servers (or within). This means that anytime you need a view of your business, it's in the palm of your hands. Having access to this information can be the difference between capitalizing on a new opportunity before the competition, or meeting a challenge before it becomes a crisis.

Intro to Cloud Business Intelligence

Thu, 03/14/2013 - 12:22 -- admin

Smart companies are trying to pursue every available opportunity to maximize
their performance and minimize costs. That's why, business intelligence tools are used to analyze data, identify trends, and support business decisions, etc.

Beside traditional BI solutions, one of a new growing trends is definitely Cloud BI. Cloud BI solutions are also known as Software-as-a-Service or On-demand solutions. They offer a timely and cost-effective resource for businesses of all sizes, in order to maximize their business potential while minimizing costs.

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We at CERAiT Inc. focus on assisting businesses in being more effective, innovative and profitable through the power of advanced, business intelligence based software and media solutions. Our approach is driven by delivering significant business benefits in shortest possible time frame as we build long term partnerships with our clients.

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