cerait blog

We all know that social networks like Facebook, Twitter and LinkedIn are daily destinations for millions of people.

Great thing about marketing on those networks is that their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.

BusinessInsider.com did the analyze of social media advertising and where it is heading.

The term big data is becoming more and more popular and spread everywhere around us. The usage of these two words in any context draws attention from executives to data scientists and business users in organizations of any size.

While there are many definitions for big data, we offer you a simple definition: Big data can be defined as data that cannot be processed using traditional data processing techniques due to its characteristics and complexity.

To understand better what big data really is, we'll first explore the different categories of big data. So, there are:

Wikipedia defines big data as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, storage, search, sharing, analysis and visualization.”

Infographic source: Kissmetrics.com

It's a fact that mobile users today carry mobile devices everywhere they go. They are already using their phones to redeem coupons, research products, or pay for things online and offline. This became something completely normal.

With mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. This is something very important.