cerait blog

People in today’s world are becoming increasingly connected. Being a marketer today, means being innovative, more than ever before and able to constantly find new ways to connect with targeted customers. A successful online marketer identifies customers whose behavior matches the model of the ideal customer, provided by the advanced eCommerce platform with Predictive Analytics system built in. Precise targeting is crucial before creating the message to be sent to customers. It is important to connect and communicate with target customers (potential buyers of your products or services) on their own terms, through different digital channels: website, mobile, email, social media, blog, video. This would be the definition of ABM – Account Based Marketing. The aim is to engage individual accounts in your eCommerce B2B marketing strategy.

The main parts of this strategy can be defined as:...

Two changes will happen at once in the Google’s Search Engine. Google evolves as the mobile technology evolves, together with its users and their behavior. These changes are:

• Removing mobile friendly label from pages in mobile search results, and
• Punishing sites that show intrusive popup windows and interstitials over the content

In the previous article What Do B2B Buyers Expect from Their Suppliers, we have explained the change that happened, and is still happening to B2B buyers, and how B2C approach influences them. Now, we want to focus on the behavior of modern B2B buyers, and their experience, which impacts the way their suppliers approach the process of B2B selling.

Business Intelligence upgraded into Predictive Analytics gives us high quality inputs, just in time when we need them, so we can make fast, yet smart decisions about improving the experience of our B2B buyers. It answers some key questions raised by every company in B2B business:

1. What kind of buying experience the modern B2B buyers expect from their suppliers?
2. Why is it necessary to optimize your B2B portal for all devices, especially mobile?

Here are the essentials every online marketer should understand...

There is a huge number of goals to achieve in eCommerce, more or less important, and the same number of ways to measure the results and success of this approach: increasing sales, increasing profits, increasing customer base, increasing the number of customer purchases, maximizing sales per customer, maximizing sales per purchase, growing future business, being more visible, advancing brand reputation and recognition, minimizing customer abandonment etc. After setting these goals and employing advanced models in Predictive Analytics, successful Online Retailers will experience direct benefits from:

Retail world changes rapidly and dramatically, influenced by two overriding factors. First one is technology. The second one, strongly affected by the first is consumer behavior. Only a few decades ago, being a retailer was much simpler and easier. The store represented one and the only place for creating consumer experience. With the rise of Information Technology, personal computers, internet, and finally mobile devices (smart phones and tablets), retail businesses faced multiple challenges in their struggle to attract and retain customers.

1. Be aware that consumer behavior and habits are changing

2. Focus on consumers and their behavior

3. Focus on technology...