cerait blog

eCommerce - Account Based Marketing - Part 1 - The Definition

Tue, 09/13/2016 - 15:13 -- admin

People in today’s world are becoming increasingly connected. Being a marketer today, means being innovative, more than ever before and able to constantly find new ways to connect with targeted customers. A successful online marketer identifies customers whose behavior matches the model of the ideal customer, provided by the advanced eCommerce platform with Predictive Analytics system built in. Precise targeting is crucial before creating the message to be sent to customers. It is important to connect and communicate with target customers (potential buyers of your products or services) on their own terms, through different digital channels: website, mobile, email, social media, blog, video. This would be the definition of ABM – Account Based Marketing. The aim is to engage individual accounts in your eCommerce B2B marketing strategy.

The main parts of this strategy can be defined as:...

Account Based Marketing - Flipping The Funnel

How to Improve Sales Forecasting in eCommerce with Predictive Analytics?

Fri, 09/09/2016 - 15:05 -- admin

With Predictive Analytics you can easily identify customer needs, and improve your products and services according to them. Such improved product portfolio will be a strong base for making a chain of continuous offers targeted to existing customers. Making a connection between the product and the customer, and vice versa, enables advanced forecasts about which products are suitable for certain customers, and which customers are likely to purchase which products. This leads to identifying the best product to recommend to each client and track the path of purchase.

Sales Forecasting Improved by Predictive Analytics

How to Achieve Optimal Inventory Management of Your Online Store?

Fri, 08/26/2016 - 16:09 -- admin

Smart inventory management is one of the key aspects of running a successful online sales business, especially with omnichannel approach, which provides extraordinary customer experience. Optimal stock levels are the goal. And, once the goal is defined, let's see how to achieve it.

Predictive Analytics employs the power of data, transforms them into useful information, and gives clear predictions and suggestions on how to achieve the ideal stock level of each product. Time is the most expensive, and critical resource, and Predictive Analytics is the master in serving the right information just in time when we need them...

Optimal inventory management with Predictive Analytics in mCommerce

Modern B2B Supplier Approach and Customer Experience

Mon, 08/15/2016 - 12:36 -- admin

In the previous article What Do B2B Buyers Expect from Their Suppliers, we have explained the change that happened, and is still happening to B2B buyers, and how B2C approach influences them. Now, we want to focus on the behavior of modern B2B buyers, and their experience, which impacts the way their suppliers approach the process of B2B selling.

Business Intelligence upgraded into Predictive Analytics gives us high quality inputs, just in time when we need them, so we can make fast, yet smart decisions about improving the experience of our B2B buyers. It answers some key questions raised by every company in B2B business:

  1. What kind of buying experience the modern B2B buyers expect from their suppliers?
  2. Why is it necessary to optimize your B2B portal for all devices, especially mobile?

Modern B2B customer experience includes mobile

Here are the essentials every online marketer should understand...

What Do B2B Buyers Expect from Their Suppliers

Fri, 08/12/2016 - 15:29 -- admin

Changes have happened in the way B2B buyers look at the process of purchasing goods from their suppliers. And most of these changes are not easy to see, even though some of them are not small, until you dig deeper into the behavior and expectations of modern B2B buyers. But, in order to explain these changes, let's ask ourselves one important question. What is B2B, and B2C, and how they differ?

B2B buyers purchasing products online


Direct Benefits of Predictive Analytics for eCommerce

Wed, 07/13/2016 - 12:53 -- admin

There is a huge number of goals to achieve in eCommerce, more or less important, and the same number of ways to measure the results and success of this approach: increasing sales, increasing profits, increasing customer base, increasing the number of customer purchases, maximizing sales per customer, maximizing sales per purchase, growing future business, being more visible, advancing brand reputation and recognition, minimizing customer abandonment etc. After setting these goals and employing advanced models in Predictive Analytics, successful Online Retailers will experience direct benefits from:

Benefits of Predictive Analytics

How to Apply Predictive Analytics in eCommerce?

Wed, 07/13/2016 - 12:48 -- admin
Predictive Analytics uses BI data for forecasting and modeling. It uses Predictive Analysis to predict future patterns, and support managers in making better business decisions. With this advanced decision support system, managers evaluate the probability of future events, based on events from the past. Predictive Analytics incorporates advanced algorithms (statistical, data mining, machine learning) capable of revealing patterns beyond the power of traditional BI (Business Intelligence) tools.
Applied to eCommerce, this means collecting relevant information and employing the powerful algorithms of Predictive Analytics to help Sales Managers target the right customers, ones who are likely to respond positively, with products or services they are likely to enjoy, and at the time they are likely to buy.
Predictive Analytics Advanced Dashboard for eCommerce

Why Use Predictive Analytics in eCommerce?

Thu, 07/07/2016 - 13:17 -- admin

Retail world changes rapidly and dramatically, influenced by two overriding factors. First one is technology. The second one, strongly affected by the first is consumer behavior. Only a few decades ago, being a retailer was much simpler and easier. The store represented one and the only place for creating consumer experience. With the rise of Information Technology, personal computers, internet, and finally mobile devices (smart phones and tablets), retail businesses faced multiple challenges in their struggle to attract and retain customers.

Predictive Analytics - view on a mobile device

1. Be aware that consumer behavior and habits are changing

2. Focus on consumers and their behavior

3. Focus on technology...

The Imperative of Website Optimization for Mobile Devices

Thu, 06/30/2016 - 04:37 -- admin

There are several reasons why all website owners should decide to optimize their online asset for mobile devices. Even though we tried, we couldn't find any good reason for the opposite. This is the time when mobile devices are overtaking the internet space. More and more people use them, and many of them have more than one device. Mobile phones are used on the go, in public transportation, during sports activities, at work, at home, everywhere. 

website optimization for mobile devices





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