Online Marketing

eCommerce - Account Based Marketing - Part 3 - Account, Customer, Advocate

Tue, 10/04/2016 - 12:48 -- admin

After discussing the proper use of available resources, we can dive into explaining major differences between buyers, customers, and advocates. But, first, it is important to outline the fact that before putting any effort in marketing and sales, you have to be sure your products or services really serve the needs of your customers. No marketing and sales strategies and tactics can bring revenues if your product doesn’t provide the needed quality, ease of use, and an empowering customer experience.

Well organized, attractive looking online store will attract buyers, and you will sell products. But, what you don’t want is to attract one time buyers only. You want satisfied customers who will return to buy more, and become advocates for your online store. You want to spread their story, their satisfaction with your products, and attract even more loyal customers. So, take care your products are worth both your and your customer’s effort.

Account Based Marketing - Reversed Funnel

There are three different stages that your buyer will go through if your eCommerce implements a successful Account Based Marketing strategy:

  1. Stage one: Buyer
  2. Stage two: Customer
  3. Stage three: Advocate...

eCommerce - Account Based Marketing – Part 2 - The Key Metric, The Revenue

Wed, 09/21/2016 - 00:37 -- admin

Choosing the right metric for measuring the results of your marketing efforts is easy, but if your choice falls on leads, you are probably on the wrong track. The main task of marketing teams in eCommerce is to generate leads, and provide new opportunities for sales. There is a catch here. Leads are not making money, accounts are!

The key metric for Account Based Marketing is revenue. Moving the focus from leads to accounts, the company will grow revenue from new sales, and generate more revenue from existing customers. Account Based Marketing has the power to transform the organization of your marketing and sales.

Account Based Marketing - Leads vs Accounts

Both B2B and B2C companies need Account Based Marketing

Numbers are the best in supporting this claim...

eCommerce - Account Based Marketing - Part 1 - The Definition

Tue, 09/13/2016 - 15:13 -- admin

People in today’s world are becoming increasingly connected. Being a marketer today, means being innovative, more than ever before and able to constantly find new ways to connect with targeted customers. A successful online marketer identifies customers whose behavior matches the model of the ideal customer, provided by the advanced eCommerce platform with Predictive Analytics system built in. Precise targeting is crucial before creating the message to be sent to customers. It is important to connect and communicate with target customers (potential buyers of your products or services) on their own terms, through different digital channels: website, mobile, email, social media, blog, video. This would be the definition of ABM – Account Based Marketing. The aim is to engage individual accounts in your eCommerce B2B marketing strategy.

The main parts of this strategy can be defined as:...

Account Based Marketing - Flipping The Funnel

Getting Into the Social Media Marketing

Thu, 06/20/2013 - 21:23 -- admin

The rate of change in the digital world is in constant acceleration. New social apps and networks are coming up overnight and it’s becoming increasingly difficult to tell recognize the next killer app.

When our social customers like us on Facebook, 60% of them expect to find peer-to-peer experiences and 46% expect incentives or rewards. Also, 40% of consumers say they want more from brands in social media. It's really important to be aware of this. Consumers just expect brands to be there engaging them in specific ways.

Social Media Marketing Potential

Thu, 05/30/2013 - 15:22 -- admin

We all know that social networks like Facebook, Twitter and LinkedIn are daily destinations for millions of people.

Great thing about marketing on those networks is that their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. did the analyze of social media advertising and where it is heading.




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