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Mobile Website

Why Use Predictive Analytics in eCommerce?

Thu, 07/07/2016 - 13:17 -- admin

Retail world changes rapidly and dramatically, influenced by two overriding factors. First one is technology. The second one, strongly affected by the first is consumer behavior. Only a few decades ago, being a retailer was much simpler and easier. The store represented one and the only place for creating consumer experience. With the rise of Information Technology, personal computers, internet, and finally mobile devices (smart phones and tablets), retail businesses faced multiple challenges in their struggle to attract and retain customers.

Predictive Analytics - view on a mobile device

1. Be aware that consumer behavior and habits are changing

2. Focus on consumers and their behavior

3. Focus on technology...

The Imperative of Website Optimization for Mobile Devices

Thu, 06/30/2016 - 04:37 -- admin

There are several reasons why all website owners should decide to optimize their online asset for mobile devices. Even though we tried, we couldn't find any good reason for the opposite. This is the time when mobile devices are overtaking the internet space. More and more people use them, and many of them have more than one device. Mobile phones are used on the go, in public transportation, during sports activities, at work, at home, everywhere. 

website optimization for mobile devices

Free Online Test Tools to Check Your Website Mobile Readiness

Fri, 04/22/2016 - 12:09 -- admin

You most likely know that Google is now using mobile-friendliness as a significant ranking factor. Websites that are not properly optimized for mobile devices will achieve lower rankings in mobile search results; and this is no small matter, given that mobile internet usage has now overtaken desktop usage.

If you’re still unsure to whether or not your site is mobile-friendly, here are 3 online tests you can use to determine the mobile-friendliness of your site.

Mobile Commerce Growth

Thu, 04/04/2013 - 12:22 -- admin

It's a fact that mobile users today carry mobile devices everywhere they go. They are already using their phones to redeem coupons, research products, or pay for things online and offline. This became something completely normal.

With mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. This is something very important.
 

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We at CERAiT Inc. focus on assisting businesses in being more effective, innovative and profitable through the power of advanced, business intelligence based software and media solutions. Our approach is driven by delivering significant business benefits in shortest possible time frame as we build long term partnerships with our clients.

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