With Predictive Analytics you can easily identify customer needs, and improve your products and services according to them. Such improved product portfolio will be a strong base for making a chain of continuous offers targeted to existing customers. Making a connection between the product and the customer, and vice versa, enables advanced forecasts about which products are suitable for certain customers, and which customers are likely to purchase which products. This leads to identifying the best product to recommend to each client and track the path of purchase.
Changes have happened in the way B2B buyers look at the process of purchasing goods from their suppliers. And most of these changes are not easy to see, even though some of them are not small, until you dig deeper into the behavior and expectations of modern B2B buyers. But, in order to explain these changes, let's ask ourselves one important question. What is B2B, and B2C, and how they differ?
With the mass adoption of smartphones and tablets, the world is slowly coming to a new stage, for a new move. World is going away from fixed-point, card-based transactions and going toward those completed on mobile. The old dream of the "digital wallet" is coming true.
The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.
This is really important question to think about.
In 2010, mobile commerce took part with only 3% of e-commerce. But, by the end of last year's holiday shopping season, that number had risen to 11%.
It's a fact that mobile users today carry mobile devices everywhere they go. They are already using their phones to redeem coupons, research products, or pay for things online and offline. This became something completely normal.
With mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. This is something very important.
We at CERAiT Inc. focus on assisting businesses in being more effective, innovative and profitable through the power of advanced, business intelligence based software. Our approach is driven by delivering significant business benefits in shortest possible time frame as we build long term partnerships with our clients.