In today’s era of information, a lot of companies are competing to deliver the best data visualization tool. Tableau has been the leader of this market for quite a while as they were the first to introduce a data visualization tool and, of course, many users still considered it to be the best tool in this area today. The ease at which Tableau’s tool can be used is hardly comparable to any other product in the Data Visualization world. Microsoft BI tool called Power Bi is swiftly catching up with Tableau, and is becoming their biggest competitor on the market.
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Comparing to cloud computing, on-premises computing can be expensive. You need to buy the right hardware and the software, have the people to maintain and keep everything up to date and there are also other expenses, like electric power, real estate costs etc. Comparing to that, Cloud solutions are accessed online and usually hosted by a third-party vendor. The second difference between them is the “pay as you go” or on-demand usage service model comparing to the traditional upfront capital expenditure, as it is the case with on-premises computing.
Imagine all the software a company uses today in everyday business:
- ERP for operations
- CRM solution for sales
- Outlook for email
- Skype for communication
- Excel for spreadsheets etc.
Now image a system that unifies all of these applications into a single cloud based solution. That is right - Microsoft Dynamics 365 offers this and much more in an intelligent cloud platform that combines ERP and CRM.
After discussing the proper use of available resources, we can dive into explaining major differences between buyers, customers, and advocates. But, first, it is important to outline the fact that before putting any effort in marketing and sales, you have to be sure your products or services really serve the needs of your customers. No marketing and sales strategies and tactics can bring revenues if your product doesn’t provide the needed quality, ease of use, and an empowering customer experience.
Well organized, attractive looking online store will attract buyers, and you will sell products. But, what you don’t want is to attract one time buyers only. You want satisfied customers who will return to buy more, and become advocates for your online store. You want to spread their story, their satisfaction with your products, and attract even more loyal customers. So, take care your products are worth both your and your customer’s effort.
There are three different stages that your buyer will go through if your eCommerce implements a successful Account Based Marketing strategy:
- Stage one: Buyer
- Stage two: Customer
- Stage three: Advocate...
Choosing the right metric for measuring the results of your marketing efforts is easy, but if your choice falls on leads, you are probably on the wrong track. The main task of marketing teams in eCommerce is to generate leads, and provide new opportunities for sales. There is a catch here. Leads are not making money, accounts are!
The key metric for Account Based Marketing is revenue. Moving the focus from leads to accounts, the company will grow revenue from new sales, and generate more revenue from existing customers. Account Based Marketing has the power to transform the organization of your marketing and sales.
Both B2B and B2C companies need Account Based Marketing
Numbers are the best in supporting this claim...
One question, two possible answers, the everlasting dilemma. Why is it so hard to choose the one among only two options? Both hosted and custom eCommerce solutions have their pros and cons. And explaining them requires answering some questions. So, let’s first start with asking:
- What is the size of your business?
- What is your budget for investing in the development of your online store?
- How many different products you want to sell in your online store?
- How many people work for your company, to support the online sales process?
- How complex your online store will be, and do you have specific requirements for customized options and features?
- Do you implement an omnichannel approach with different locations and complex inventory?
- How skilled are you, in the means of web design and web programming?
Of course, there can be a lot more questions to prepare you for thinking about your business in a way that will lead you to the right decision, and smart choice of the ideal eCommerce platform.
Let’s now try to answer these questions, and try to suggest the right choice in different situations...
People in today’s world are becoming increasingly connected. Being a marketer today, means being innovative, more than ever before and able to constantly find new ways to connect with targeted customers. A successful online marketer identifies customers whose behavior matches the model of the ideal customer, provided by the advanced eCommerce platform with Predictive Analytics system built in. Precise targeting is crucial before creating the message to be sent to customers. It is important to connect and communicate with target customers (potential buyers of your products or services) on their own terms, through different digital channels: website, mobile, email, social media, blog, video. This would be the definition of ABM – Account Based Marketing. The aim is to engage individual accounts in your eCommerce B2B marketing strategy.
The main parts of this strategy can be defined as:...
With Predictive Analytics you can easily identify customer needs, and improve your products and services according to them. Such improved product portfolio will be a strong base for making a chain of continuous offers targeted to existing customers. Making a connection between the product and the customer, and vice versa, enables advanced forecasts about which products are suitable for certain customers, and which customers are likely to purchase which products. This leads to identifying the best product to recommend to each client and track the path of purchase.
Two changes will happen at once in the Google’s Search Engine. Google evolves as the mobile technology evolves, together with its users and their behavior. These changes are:
- Removing mobile friendly label from pages in mobile search results, and
- Punishing sites that show intrusive popup windows and interstitials over the content
We at CERAiT Inc. focus on assisting businesses in being more effective, innovative and profitable through the power of advanced, business intelligence based software solutions. Our approach is driven by delivering significant business benefits in shortest possible time frame as we build long term technology partnerships with our clients.