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Comparing to cloud computing, on-premises computing can be expensive. You need to buy the right hardware and the software, have the people to maintain and keep everything up to date and there are also other expenses, like electric power, real estate costs etc.  Comparing to that, Cloud solutions are accessed online and usually hosted by a third-party vendor. The second difference between them is the “pay as you go” or on-demand usage service model comparing to the traditional upfront capital expenditure, as it is the case with on-premises computing.

After discussing the proper use of available resources, we can dive into explaining major differences between buyers, customers, and advocates. But, first, it is important to outline the fact that before putting any effort in marketing and sales, you have to be sure your products or services really serve the needs of your customers. No marketing and sales strategies and tactics can bring revenues if your product doesn’t provide the needed quality, ease of use, and an empowering customer experience.

Well organized, attractive looking online store will attract buyers, and you will sell products. But, what you don’t want is to attract one time buyers only. You want satisfied customers who will return to buy more, and become advocates for your online store. You want to spread their story, their satisfaction with your products, and attract even more loyal customers. So, take care your products are worth both your and your customer’s effort.

There are three different stages that your buyer will go through if your eCommerce implements a successful Account Based Marketing strategy:

1. Stage one: Buyer
2. Stage two: Customer
3. Stage three: Advocate...

One question, two possible answers, the everlasting dilemma. Why is it so hard to choose the one among only two options? Both hosted and custom eCommerce solutions have their pros and cons. And explaining them requires answering some questions. So, let’s first start with asking:

1. What is the size of your business?
2. What is your budget for investing in the development of your online store?
3. How many different products you want to sell in your online store?
4. How many people work for your company, to support the online sales process?
5. How complex your online store will be, and do you have specific requirements for customized options and features?
6. Do you implement an omnichannel approach with different locations and complex inventory?
7. How skilled are you, in the means of web design and web programming?

Of course, there can be a lot more questions to prepare you for thinking about your business in a way that will lead you to the right decision, and smart choice of the ideal eCommerce platform.

Let’s now try to answer these questions, and try to suggest the right choice in different situations...

With Predictive Analytics you can easily identify customer needs, and improve your products and services according to them. Such improved product portfolio will be a strong base for making a chain of continuous offers targeted to existing customers. Making a connection between the product and the customer, and vice versa, enables advanced forecasts about which products are suitable for certain customers, and which customers are likely to purchase which products. This leads to identifying the best product to recommend to each client and track the path of purchase.

Smart inventory management is one of the key aspects of running a successful online sales business, especially with omnichannel approach, which provides extraordinary customer experience. Optimal stock levels are the goal. And, once the goal is defined, let's see how to achieve it.

Predictive Analytics employs the power of data, transforms them into useful information, and gives clear predictions and suggestions on how to achieve the ideal stock level of each product. Time is the most expensive, and critical resource, and Predictive Analytics is the master in serving the right information just in time when we need them...