CERAiT specializes in providing information technology (IT) related services to small and mid-size biz community. Here you will find more info on what is search engine optimization (SEO) and how you can befit from SEO.
Search Engine Optimization (SEO)
Search engine optimization is very powerful marketing strategy. When implemented properly, millions of internet users can find your website among the humongous universe of web pages available today. Being able to be seen and be on top of the search engine results can make a fundamental difference for success of you business.
Many consider SEO as an afterthought, after website is already been completed. But understanding how the search engine work and encapsulating this knowledge in the process of designing the website will not only give much stellar results, but it will save your company valuable time and thousands of dollars.
The most popular search engines utilized today are Google, Yahoo and MSN, with Google being by far most popular
Why is SEO Important
Based on the research and surveys done by Internet Research companies, like Nielsen/Net Rating and others more then 80% of the global internet user visited search engines and in average each user visited more them 93 pages per month and spent in average 27minuntes searching for results. And this numbers increase every day.
Web searcher are qualified prospectus for your business. Preparing your site for search engine visibility can increase probability that these searchers will visit your site.
As such, SOE can be very powerful and cost effective marketing tool that can provide tremendous and long lasting return on your investment (ROI).
SEO Strategies
Your marketing campaign can be done by deploying different SEO strategies like:
- Search engine optimization
- Search engine paid inclusion
- Search engine advertising
- Web directory paid inclusion
- Multimedia search optimization
Search engine optimization is the process of designing, content writing, coding and scripting your entire web site so it can be:
- easily read by search engine crawlers and
- have good probability of appearing at the top of search results for selected keywords
To ensure good search engine visibility three elements of your website are essential. All major search engines use the following three components as part of they search engine algorithm:
- Content (text)
- Links (inbound and outbound)
- Popularity and page ranking
Content component
Keyword selection and placement i the text is the most important component for searchenginerecognition. Place the keywordswhenever possible into the content of your page.
Links component
If the search engine spiders have no way of accessing your pages use of keywords will be useless. Therefore, how is your navigation built and the way your website is linked from and to other websites can have crucial impact on your websitevisibility by the search engines.
Things to avoid:
- Flash sites and flash based links, only few enginescan follow the links imbededin flash document
- Image maps
- Java script
- Poor HTML coding – search engine are veryunforgivingto the poor coding practice
- Dynamic or database driven pages – pages that are generated dynamicallyusing scripts and use special characters like ?, &, %, +, = and $ pose a problem to search engine spiders
Popularity and Page Ranking
Popularity simply measures the quality of links to your site from other web sites. Achieving optimal popularity is not simple as obtaining as many links. The quality of the sites that link to your site is what is more important and it is factored more by search engine algorithms.
Page ranking is an algorithm that calculates the sum of page ranks of the pages linking to your page and weighted by the total number of link. Link to your site from a page with High page rank obviously contributes more to your page rank then a link from a low ranking page.
The easiest way to see the page ranking for any page is to install the Google Toolbar and activate the feature that displays page ranking. Ranking is from 0 to 10, where 10 is the maximum.
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