Advertising Management Solution

CERAiT Inc. is a Global Information Technology consulting firm, based in Toronto, Canada and specialized in web consulting, turnkey web solutions  and custom software application development for the corporate community.

OpenX's high-performance technology infrastructure enables publishers to customize their ad server, control their targeting data, and efficiently deliver billions of ad impressions.

Simplify your ad operations:

• Remove layers of translation and spreadsheets with a system that understands your inventory. No need for complex naming conventions or arcane acronyms. No more zones!
• Simplify trafficking with one-click setup of standard ad products, or by using intuitive multi-dimensional targeting across content, geography, technology, audience behaviour, and endless custom data.
• Reduce human error with customizable multi-selection fields, predictive searching and intuitive workflow.

Build on the world's most flexible ad server:

• Save time and reduce errors by integrating OpenX with your existing business systems (e.g. CRM) via the API
• Configure key operational settings, such as your delivery curve or content taxonomy.

Maximize your ad revenue:

• Set campaign priorities so that the highest-paying ad and campaign is shown to each visitor
• Configure eCPM optimization to automatically serve the best-paying direct and remnant campaigns when you are oversold
• Employ multiple pricing models including CPM, CPC, CPA and tenancy
• Minimize ineffective advertising with frequency capping by visitor, ad and campaign

Meet your advertisers’ needs:

• Leverage multiple targeting options including by content, audience, geography, behavior and also technographic
• Provide each of your advertisers with their own secure login to check campaign performance and manage creatives
• Advertiser reporting provides delivery statistics and campaign performance data

Develop proprietary data products:

• OpenX Enterprise is served from your own domain, so you own all of your data and do not have to rely on third-party cookies
• Use your own data assets to create and target your own custom audience segments right in the ad server.
• Integrate your data with third party data to create premium audience segments

Access new global demand:

• Access new global demand from the fast-growing pool of real-time buyers bidding for ad inventory on OpenX Market.

Use with complete confidence:

• Guaranteed to scale to billions of ads
• Access live and web-based training as needed

Price:

• We know that every project is unique and that your needs may be different, so please contact us with your specific needs. We will help you find the most optimal solution for your budget.
• We so use proven software development methodology and best industry practices to provide you with the most suitable custom software solution in an effective manner.
• Our focus is to provide widely-adopted, open-source-based solution, so you get the biggest bang for your buck.